The word “branding” hit the business world about 15 years ago.  It quickly became the new hot buzzword.  It often and mistakenly is used interchangeably with words like “advertising” and “marketing.”

Rob Frankel, the author of “The Revenge of Brand X,” who has been called the best branding expert on the planet, says that branding is the most misunderstood concept in marketing today.  He says, “It is not advertising and it’s not marketing or PR.  Branding happens before all of those: First you create the brand, than you raise awareness of it.”  (more…)

Most artists I know have one priority when it comes to their art.  Doing it!  Marketing is usually far, far away from their minds.  At some point, if you want to be a “selling” artist, you’ll have to stop and look marketing in the face.

Also the Internet is a bit challenging, filled with unknowns and “I don’t know how to do that” situations.  But in today’s world, the Internet needs to be part of the marketing package.

Even if you have not started building an art web presence, here are some solid reasons why you, as an artist, should consider using Facebook as a marketing tool.    (more…)